Jason Bernstein

Jason Bernstein
Managing Director
Hawk-Eye Innovations North America

Jason Bernstein is managing director for Hawk-Eye Innovations North America.  He oversees the implementation of all U.S.-based agreements, including the growth and development of new business and technology advancements for clients in North America.

Bernstein focus is on expanding the use of Hawk-Eye’s live sports tracking, replay and officiating technology by U.S. sports leagues, professional teams and collegiate conferences, schools and universities, as well as amateur organizations; and developing new applications based on Hawk-Eye’s SMART Production System.

The group is also developing customized tracking and officiating software packages for auto racing, professional hockey and baseball. These systems are all based on Hawk-Eye’s SMART Replay Technology, which can also be easily adapted for the collegiate market.

Hawk-Eye Innovations North America also offers professional and collegiate coaching tools that provide instant analysis with video and statistical data, including the Hawk-Eye SMART Baseball Coaching system.

Prior to joining Sony, Bernstein managed digital media programming content acquisition, scheduling and distribution for ESPN’s live multi-screen sports network, ESPN3 and its authenticated networks service, WatchESPN.  He also managed content acquisition and scheduling strategy for ESPN’s tennis business.  Additionally, he managed programming for ESPN’s competitive eating competitions.

Bernstein has led acquisitions leading to long-term extensions of the Australian Open, French Open, ATP and WTA TV and digital season-long content, the Wimbledon acquisition bringing The Championships exclusively to ESPN beginning in 2012, and a landmark 11-year agreement making ESPN the exclusive TV and digital home in North and South America of the US Open.

Bernstein is also the architect of the Nathan’s Famous Hot Dog Eating Contest as a made-for-TV event, bringing it to television for the first time in 2004.

Before joining ESPN, Bernstein was media relations manager at Northwestern Memorial Hospital in Chicago.

A native of the San Francisco Bay Area, Bernstein graduated from Texas Tech University with degrees in broadcast journalism and political science. He lives in Chicago’s North Side with his wife Sharon.