Darryl Jefferson

Darryl Jefferson
VP, Post Operations & Digital Workflow
NBC Sports & Olympics

Darryl Jefferson was named VP, Digital Workflows, NBC Sports Group in January  2013. In this role, he oversees the Post Production and Asset Management teams, which focus on development and execution of automated file-based ingest, production transcode, long-term archive, and remote delivery. In addition, Jefferson is responsible for transitioning the NBC Sports film/tape archive to a wholly file-based system. He reports to Dave Mazza, Senior Vice President and Chief Technology Officer, NBC Sports Group.

Previously, Jefferson served as Director of Post Production Operations. Most notably, he oversaw the Highlights Factory/Asset Management System from conception through implementation at the 2014 Sochi, 2010 Vancouver Olympic and the London Olympic Games in 2012. Jefferson was also involved in the construction and systems integration process for NBC Sports Group’s state-of-the-art production facility in Stamford, Conn. He formerly oversaw technical operations at the NBC Olympics Landmark Plaza facility.

Prior to joining NBC Sports Group, Jefferson was Director, Post Production at Lifetime Networks. He oversaw Post Production scheduling, duplication, media management, and digital media coordination. Jefferson was a key member of the Operations/IT task force responsible for the transition to a tapeless environment, and was a primary architect of the tapeless digital workflow.

Jefferson is a Eleven-time Emmy Award Winner for New Approaches in Broadcasting, Short Form 2008,, 2010, 2012, 2014, New Approaches in Event Coverage 2014, Technical Emmy Award (Set Top Box Delivery), Tech Team, Studio 2010, 2012, 2014 and a 2012 & 2014 George Wensel Technical Achievement Award Recipient.